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Monsantoing the line

“Democracy is an abuse of statistics.”
Jorge Luis Borges

Following on from the last post (Evidence? What evidence?) on the lack of depth and rigour in much of what passes for scientific analysis these days, we veer back again into the dirty tricks department.

This fromĀ George Monbiot writing in The Guardian, Tuesday May 14:

The Fake Persuaders
Corporations are inventing people to rubbish their opponents on the internet

Persuasion works best when it’s invisible. The most effective marketing worms its way into our consciousness, leaving intact the perception that we have reached our opinions and made our choices independently. As old as humankind itself, over the past few years this approach has been refined, with the help of the internet, into a technique called “viral marketing”. Last month, the viruses appear to have murdered their host. One of the world’s foremost scientific journals was persuaded to do something it had never done before, and retract a paper it had published.

> > read on

What is even more interesting is the extent to which this form of ‘marketing’ seeems to have acquired tacit acceptance even amongst those who are holding it up to us as a shining example of corporate immorality. The thing is, we already have a perfectly good term for ‘viral marketing’. It’s called fraud, and there’s pretty clear and long-standing legislation available in most countries for dealing with it.

Further reading on Monsanto’s style of doing business:
The Ecologist

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Thanks to the current insanity revolving around homeopathy in this country, in both media and blogosphere, it's become necessary to insult your intelligence by explicitly drawing your attention to the obvious fact that any views or advice in this weblog/website are, unless stated otherwise, the opinions of the author alone and should not be taken as a substitute for medical advice or treatment. If you choose to take anything from here that might be construed as advice, you do so entirely under your own recognisance and responsibility.

smeddum.net - Blog: Confessions of a Serial Prover. Weblog on homeopathy, health and related subjects by homeopathic practitioner Wendy Howard